Lifebuoy is empowering you to take the future in your own hands with its four-point agenda

    We’re nearly approaching the end of the year 2021 and slowly, restrictions are lifting. Businesses continue to slowly rise back again, and establishments are welcoming the vast majority of the public. As we anticipate meeting the outside world again, that doesn’t mean that we should let our guards down and forget about the most basic rule to constantly stay safe during this pandemic, ensuring proper hygiene practices. Maintaining our mental and physical well-being has been our biggest challenge, not to mention staying hopeful for a brighter future, especially when people around us are either heavily influenced by fake news or are more lax in observing health protocols.


Lifebuoy, the global soap brand that has been around for over a century, was reintroduced to Filipinos last year, with its campaign focused on educating users on the steps for proper hand washing. With its updated formula, designed for the needs and lifestyles of Filipinos today, Lifebuoy now with Activ Silver+ technology acts quickly to help fight 99.9% of germs.

This year, Lifebuoy expands its advocacy, partnering with the Philippine Red Cross to create a 4-point hygiene agenda plan to empower Filipinos, especially today’s youth to take their future into their own hands, helping their community stay safe and hopeful for tomorrow. Dubbed #4TheFuture, Lifebuoy’s four-point advocacy calls on young Filipinos to reach out to their friends and family, including those older than them, to help spread awareness for much-needed safety and health protocols, a collective effort to protect the future we all aspire for.

The simple steps outlined by Lifebuoy and the Philippine Red Cross are as follows:

  1. Wear a mask, which decreases the risk of virus transmission if properly worn.
  2. Keep social distancing. This 2 meter distancing measure slows down the fast contact with contaminated surfaces and droplets from people nearby.
  3. Get vaccinated: Vaccines work! Vaccination reduces your risk of getting seriously ill against COVID-19. Don’t worry about the minimal side effects, that’s normal for everyone.
  4. Wash hands regularly: This may appear basic but what you can assure is that this simple habit is a game changer! It seriously protects you from easily getting rid of the virus.

Calling on today’s youth, the global handwashing brand is opening the Lifebuoy Ambassador Program, as they look to create a community of tomorrow’s leaders. Being a Lifebuoy Ambassador means communicating the Do The Lifebuoy #4TheFuture, 4-point hygiene agenda not just on social media, but also to those immediately around you, empowering them to take their future in their own hands. Lifebuoy Ambassadors will also be entitled to a one-year supply of Lifebuoy products, enabling you to spread the 4-point hygiene agenda and help them practice important safety protocols.


With Lifebuoy as the hygiene ally of the next generation, take the future in your own hands to pave for a better tomorrow!

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